Codes and Principles of Data Collection

Toshiba Max ltd. strictly adheres to ICC/ESOMAR (European Social and Market Research Association) and WAPOR (World Association of polling and opinion research) code on Market and Social Research.

We have zero tolerance on matters that may compromise the integrity of the final output. Below are our protocols and codes of ethics.

  1. Honesty

    We strive for honesty in all scientific communications. We honestly report data, results, methods and procedures, and publication status. We do not fabricate, falsify, or misrepresent data. We do not deceive colleagues, granting agencies, or the public.

  2. Objectivity

    We strive to avoid bias in experimental design, data analysis, data interpretation, peer review, personnel decisions, grant writing, expert testimony, and other aspects of research where objectivity is expected or required. We shun or minimize bias or self-deception. Disclose personal or financial interests that may affect research.

  3. Integrity

    We Keep our promises and agreements; act with sincerity; strive for consistency of thought and action.

  4. Carefulness

    We avoid careless errors and negligence; we carefully and critically examine our work and the work of our peers. We keep good records of research activities, such as data collection, research design, and correspondence with agencies or journals.

  5. Openness

    We share data, results, ideas, tools, resources. We are open to criticism and new ideas.

  6. Respect for Intellectual Property

    We honor patents, copyrights, and other forms of intellectual property. We do not use unpublished data, methods, or results without permission. We give credit where credit is due. Give proper acknowledgement or credit for all contributions to research. Never plagiarize.

  7. Confidentiality

    We protect confidential communications, such as papers or grants submitted for publication, personnel records, trade or data.

  8. Responsible Publication

    We publish in order to advance research and scholarship, not to advance just our own career. We avoid wasteful and duplicative publication.

  9. Social Responsibility

    We strive to promote social good and prevent or mitigate social harms through research, public education, and advocacy.

  10. Non-Discrimination

    We avoid discrimination against colleagues or students on the basis of sex, race, ethnicity, or other factors that are not related to their scientific competence and integrity.

  11. Competence

    We maintain and improve our professional competence and expertise through lifelong education and learning; we take steps to promote competence in science as a whole.

  12. Legality

    We know and obey relevant laws and institutional and governmental policies.

  13. Human Subjects Protection

    When conducting research on human subjects minimize harms and risks and maximize benefits; respect human dignity, privacy, and autonomy; take special precautions with vulnerable populations; and strive to distribute the benefits and burdens of research fairly.