Toshiba Max ltd. strictly adheres to ICC/ESOMAR (European Social and Market Research Association) and WAPOR (World Association of polling and opinion research) code on Market and Social Research.
We have zero tolerance on matters that may compromise the integrity of the final output. Below are our protocols and codes of ethics.
We strive for honesty in all scientific communications. We honestly report data, results, methods and procedures, and publication status. We do not fabricate, falsify, or misrepresent data. We do not deceive colleagues, granting agencies, or the public.
We strive to avoid bias in experimental design, data analysis, data interpretation, peer review, personnel decisions, grant writing, expert testimony, and other aspects of research where objectivity is expected or required. We shun or minimize bias or self-deception. Disclose personal or financial interests that may affect research.
We Keep our promises and agreements; act with sincerity; strive for consistency of thought and action.
We avoid careless errors and negligence; we carefully and critically examine our work and the work of our peers. We keep good records of research activities, such as data collection, research design, and correspondence with agencies or journals.
We share data, results, ideas, tools, resources. We are open to criticism and new ideas.
Respect for Intellectual Property
We honor patents, copyrights, and other forms of intellectual property. We do not use unpublished data, methods, or results without permission. We give credit where credit is due. Give proper acknowledgement or credit for all contributions to research. Never plagiarize.
We protect confidential communications, such as papers or grants submitted for publication, personnel records, trade or data.
We publish in order to advance research and scholarship, not to advance just our own career. We avoid wasteful and duplicative publication.
We strive to promote social good and prevent or mitigate social harms through research, public education, and advocacy.
We avoid discrimination against colleagues or students on the basis of sex, race, ethnicity, or other factors that are not related to their scientific competence and integrity.
We maintain and improve our professional competence and expertise through lifelong education and learning; we take steps to promote competence in science as a whole.
We know and obey relevant laws and institutional and governmental policies.
Human Subjects Protection
When conducting research on human subjects minimize harms and risks and maximize benefits; respect human dignity, privacy, and autonomy; take special precautions with vulnerable populations; and strive to distribute the benefits and burdens of research fairly.